When it comes to generating authentic, high-quality content, an influencer marketing campaign is the way to go. We partnered with the Nespresso team to create a year's worth of beautiful and engaging custom influencer content. With the help of Ahalogy's premium, hand-selected influencer network and a targeted Pinterest strategy, the campaign helped consumers discover new usage occasions for Nespresso coffee.
Nespresso wanted to increase brand awareness and create new usage occasions for their products by engaging their target audience on Pinterest.
The Ahalogy Solution
Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. We pulled a variety of trend-driven ideas for this campaign, including a Turmeric Latte that was inspired by rising health food flavors and a Gin and Tonic Coffee Cocktail for the summer entertaining season.
Nespresso published the Brandables content on their Pinterest page throughout the year, targeting followers with engaging creative assets and inspiring usage occasions. Pins created from Ahalogy Nespresso Brandables drove higher engagement rates and click-through-rates than Nespresso branded pins.