summary

When it comes to generating authentic, high-quality content, an influencer marketing campaign is the way to go. We partnered with the Nespresso team to create a year's worth of beautiful and engaging custom influencer content. With the help of Ahalogy's premium, hand-selected influencer network and a targeted Pinterest strategy, the campaign helped consumers discover new usage occasions for Nespresso coffee.

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Brand Goal

Nespresso wanted to increase brand awareness and create new usage occasions for their products by engaging their target audience on Pinterest.  


 

 

The Ahalogy Solution 

 

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01. DATA-DRIVEN INSIGHTS

Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. We pulled a variety of trend-driven ideas for this campaign, including a Turmeric Latte that was inspired by rising health food flavors and a Gin and Tonic Coffee Cocktail for the summer entertaining season.

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 02. premium INFLUENCER content

For this campaign, influencers were hand-selected to create recipe content that inspired the purchase of Nespresso coffee machines and accessories. The content positioned the products as a necessary part of their everyday routines and entertaining, including everything from morning coffee drinks to delicious food pairings.

 

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03. OPTIMIZED CONTENT FOR SOCIAL

Ahalogy used actionable CTAs, data-driven insights, and targeted keywords to optimize each piece of content for the Nespresso Pinterest page. Additionally, Nespresso added top performing content from the campaign to their brand website and brand-owned social channels. The enhanced recipe content featured high-quality photography and provided more value to online shoppers than traditional product photography.

 


Results & Learnings 

Nespresso published the Brandables content on their Pinterest page throughout the year, targeting followers with engaging creative assets and inspiring usage occasions. Pins created from Ahalogy Nespresso Brandables drove higher engagement rates and click-through-rates than Nespresso branded pins.  

 

+52%

HOW MUCH THE brandables pins EXCEEDED  BRAND-OWNED PINS for ENGAGEMENT rate

+141%

HOW MUCH THE brandables pins EXCEEDED brand-owned pins for CLICK-THROUGH-RATE 

 

 

WORK WITH US 

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