Thanks to Johnsonville®, just because the weather isn’t cooperating doesn’t mean shoppers can’t experience great grilled flavor. For this campaign, Johnsonville® wanted to drive awareness of their grilling alternative among Albertsons Family of Stores shoppers. Johnsonville® Flame Grilled Sausages, which can be made in the microwave, have all the tastes of summer grilling without the grill. With the help of Ahalogy's premium, hand-selected influencer network and innovative social media content, the campaign surpassed brand goals and drove product awareness.
Johnsonville® wanted to target the Albertsons Family of Stores shopper on social to increase brand awareness and inspire new usage occasions for Johnsonville® products.
Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. These unique data-driven ideas helped guide the strategy for Johnsonville® Flame Grilled Sausages at Albertsons Companies.
For this campaign, influencers were hand-selected to create recipe content that inspired the purchase of Johnsonville® Flame Grilled Sausages. The photography-only social media campaign was expedited through our network of Brandables and displayed how simple it is to get the same great flavor as a traditional grill but without the hassle.
Ahalogy amplified the influencer content with paid targeted posts on Facebook and Pinterest and used 2nd-party shopper data to target Albertsons Family of Stores shoppers within a five-mile radius of participating stores. Additionally, shoppers that have children, are quick meal solution purchasers, and love the taste of grilled sausage were targeted.
The Johnsonville® Flame Grilled Sausage campaign not only exceeded the brand's goals, it also helped uncover new insights. For instance, since the campaign used pre-grilled sausages, Influencers were able to ornament the sausages with a variety of toppings ranging from Greek to Chicago style with ease. The campaign resulted in: