summary

Earlier this year, COOL WHIP introduced a new product called COOL WHIP Mix-Ins with OREO® Cookies—combining two iconic foods for the ultimate dessert. When the COOL WHIP team came to us looking for new ways to drive awareness for the new product innovation, we knew just where to begin. With the help of Ahalogy's premium, hand-selected influencer network and a strategic, targeted paid media plan, the campaign helped boost engagement and inspire new usage occasions. 

 

LOGO

 

 

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Brand Goal

COOL WHIP wanted to increase awareness and create new usage occasions for their new COOL WHIP Mix-Ins with OREO® Cookies product for their target audience of dessert lovers between the ages of 35-55.    

 


 

The Ahalogy Solution 

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01. DATA-DRIVEN INSIGHTS

Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. For this campaign, we pulled dessert and lifestyle-category trends around whipped topping, Oreo, and snacking. These unique data-driven ideas—which included no-bake recipes and single-serve desserts—guided the strategy for COOL WHIP’s Q2 campaign.

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 02. premium INFLUENCER content

For this campaign, influencers were hand-selected to create recipe and lifestyle content that inspired the purchase of the COOL WHIP Mix-Ins with OREO® Cookies product. The content positioned the product as the perfect addition to their favorite dessert/snacking recipes and activities, like whoopie pies (a recent growing trend), bite-size brownies, and “me-time”.

 

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03. verified audience targeting

Ahalogy amplified the influencers’ static and video content with paid media on Facebook, Instagram, and Pinterest and used third-party verification tools to validate the traffic wherever possible. In addition to the paid media campaign, the influencers shared the content on each of their individual social channels as added value for the campaign.

 


Results & Learnings 

Overall, the Brandables campaign helped create greater awareness for the COOL WHIP Mix-Ins with OREO® Cookies product during Q2 and inspired the brand's target audience with authentic, trend-inspired ideas. Aside from exceeding campaign goals and providing the brand with gorgeous influencer content, the content drove some of the highest engagement Ahalogy has ever seen. One recipe even went viral during the campaign, with page views 35x that of Ahalogy’s average page views for one piece of content. 

 

+4%

HOW MUCH THE CAMPAIGN EXCEEDED THE BRAND'S IMPRESSION GOAL

+55%

HOW MUCH THE CAMPAIGN EXCEEDED AHALOGY'S BENCHMARK FOR CLICK-THROUGH-RATE

35x 

GREATER PAGE VIEWS FOR ONE POST THAN AHALOGY BENCHMARK

 

 

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