summary

Why let shoppers’ breakfasts be boring when they can kick off the day with a fiesta?  For this campaign, General Mills wanted to cue Hispanic families who shop at Walmart into their new Churro flavored cereal. Our team of influencers motivated shoppers to spice up their breakfast routine by getting creative with Cinnamon Toast Crunch Churros Cereal. By using Ahalogy's premium, hand-selected influencer network, investigating data-driven trends through Ahalogy Muse, and innovative social media content, the campaign surpassed brand goals and drove product awareness.

          

 

 

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Brand Goal

General Mills wanted to reach Hispanic, bilingual families within five miles of a Walmart location with expandable mobile ads and static desktop ads as well as Facebook, Instagram, Pinterest, and Snapchat posts to increase awareness and inspire new usage occasions for Cinnamon Toast Crunch Churros breakfast cereal.


 

The Ahalogy Solution 

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01. DATA-DRIVEN INSIGHTS

Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. The unique data-driven ideas for enhanced breakfast experiences and dessert recipes utilizing Cinnamon Toast Crunch Churros helped guide the strategy for the new General Mills cereal.

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 02. premium INFLUENCER content

For this campaign, bilingual influencers were hand-selected to create recipe content that made consumers aware of Cinnamon Toast Crunch Churros cereal. The influencer content inspired shoppers with creative and fun ways to enhance shoppers’ morning meal.

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03. verified audience targeting

Ahalogy amplified the influencer content with paid targeted posts and as well as contextual and behavioral targeting to reach Walmart shoppers within a five-mile radius of participating stores. Additionally, this campaign was aimed at cereal category redeemers to ensure the content was reaching the right buyer.

 


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Results & Learnings 

The Cinnamon Toast Crunch Churros cereal campaign not only exceeded the brand's goals, it also helped uncover new insights. For instance, Ahalogy’s network of influencers exposed the versatility of cereal by crafting Cinnamon Toast Crunch waffles with a dulce de leche glaze, a Churro snack mix, and organized a healthy, build-your-own parfait bar including the cereal as a topping.

 

+8%

Over Promised Paid Media Impressions

11K

Verified Page Views

42K+

Paid media Engagments

 

 

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