summary

Canned goods offer countless benefits in the kitchen, especially for busy millennial moms during the back-to-school season. Cans Get You Cooking partnered with Hunter PR, looking to reach this audience with new ways to use canned goods. By activating Ahalogy’s Partner Network to create trend-driven influencer content, Ahalogy  was able to expand the perception of canned goods from a pantry staple to an inspired gourmet ingredient. A Placed study was used to measure the lift in store visits driven by the campaign.

 

CansGetYouCooking 

 

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Brand Goal

Cans Get You Cooking with Hunter PR wanted to target consumers in their focus audience—millennial moms—with paid media targeting and trend-driven content to drive in-store conversions and a lift in store visits.

 


 

The Ahalogy Solution 

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01. DATA-DRIVEN INSIGHTS

Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. We pulled a variety of trend-driven ideas for this campaign, including keto-friendly meals and one-pot recipes to inspire consumers to create healthy recipes with canned goods. 

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 02. premium INFLUENCER content

For this campaign, influencers were hand-selected to create recipe content that featured a variety of canned goods as the star ingredient. The content positioned the products as a must-have kitchen supply, giving hungry consumers easy meal solutions to feed their families during the rush of back-to-school season.

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03. verified audience targeting

Ahalogy used paid media to target the client’s target audience across social. Additionally, a Placed study was used to measure store visitation life during the campaign. The study proved that consumers who were exposed to the campaign were more likely to shop at their retailer than the unexposed group.

 


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Results & Learnings 

Ahalogy published a variety of sweet and savory recipes for Cans Get You Cooking with Hunter PR, utilizing a Placed study to measure the lift in store visits driven by the campaign. According to the Placed study, consumers who were exposed to the Cans Get Your Cooking campaign were 16.85% more likely to shop at their retailer than the unexposed group.

 

+16.9%

HOW MUCH THE CAMPAIGN EXCEEDED AHALOGY INTERNAL BENCHMARKS

 2.6x

how much the campaign exceeded ahalogy internal benchmarks

$0.01

campaign cost per store visit

 

 

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