Why E-Commerce Is Poised to Transform CPG Marketing

A few weeks ago, an old friend who has spent his career in the consumer packaged goods (CPG) industry told me that he was preparing to move his family out to Seattle to help his company win with Amazon. I had a sudden flashback to the mid-‘90s, when several of my friends got shipped out to Bentonville, Arkansas, to help their companies win with Walmart. It’s a sign that we may once again be on the verge of a transformation in how the products we buy and use everyday are marketed and sold.