Looks like geeks really are becoming the new cool kids. That was our first thought after learning Ahalogy made the 2016 list of "Cool Vendors in Social Marketing" by Gartner, Inc.
As the enterprise solution for performance content marketing, Ahalogy is one of five companies Gartner highlights for "helping marketers move beyond audience building and simple sharing." The Cool Vendors report features innovators who are helping brands capitalize on the unique targeting and content delivery capabilities of social advertising (check), as well as leverage social communities via influencers and advocates (check).
"Being recognized as 'cool' definitely feels good," says Ahalogy cofounder and CEO Bob Gilbreath. "But it's even more gratifying to be featured for what we do best: equipping brands with the right trends and content to more effectively connect with their audience."
Among the Gartner report's key findings:
Social marketers are scrambling to find new ways to leverage the audiences they've spent years building.
Paid social advertising and ad blocking are spurring increased interest in the use of communities of advocates to drive word-of-mouth referrals and to cultivate content.
- The rich message-targeting environment of social media is complex to navigate, and marketers seek technologies that help them optimize their paid social advertising efforts.
These findings reflect much of what we've discovered working with some of the world’s largest marketers and agencies—whether it's the need to take a fresh approach to working vs. non-working media dollars, distilling the formula for better content performance and engagement in your campaigns, or understanding your customers well enough to stay ahead of the e-commerce curve.
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