Weekly Musings: Sleighing the Holiday Sweets

By Megan Dobberteen

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

There's no better way to celebrate the holidays—or any occasion for that matter—than with a homemade treat! Check out these 3 trending topics to see what users are choosing to indulge in before the festive gatherings are over and the new year begins.

 

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See how each selected topic performs throughout the year (and how they’ll perform together) with Campaign Builder’s Trend Line—culminated from influencer data and billions of pieces of content over the past three years. Log in, add topics to your campaign, and see how your ideas work together for yourself! 

1.Chocolate Truffle | 40% WEEK-OVER-WEEK INCREASE IN POPULARITY

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Bite-sized is always better—especially when it's as tasty as the latest treat trend—chocolate truffles! Perfect for adding a sweet spin to any recipe, Chocolate Truffle gets its decadent goodness from top-related keywords like Caramel, White Chocolate, and Peanut Butter.

Seeing it's biggest spike during the holidays, Chocolate Truffle is one winter food trend that you can use to make any dessert post a hit with your consumers. See how our partners put this topic to good use with some creative recipe ideas that are sure to inspire your winter content. 

 

TOP INSPIRED STORIES FROM OUR PARTNERS:

2.White chocolate | 40% WEEK-OVER-WEEK INCREASE IN POPULARITY

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Inspire users to chow down on a truly tasty recipe thanks to this seasonal flavor trend that's even better when it's combined with the top-related keywords—Pudding, Cranberry, and Cheesecake. As a blank slate for flavor combinations, white chocolate can be used in a variety of posts this winter.

Any one of these inspired stories from our talented network of bloggers is perfect for sharing with your shoppers during the chilly season. Check out these stories and more in Muse to get the creative idea turning to how you can utilize this trend.   

TOP INSPIRED STORIES FROM OUR PARTNERS:

3.Apple Strudel | 90% WEEK-OVER-WEEK INCREASE IN POPULARITY

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As a rising star this festive season, Apple Strudel is lending it's hand to all kinds of pastry creations. And with top-related keywords like Puff Pastry, Cinnamon, and Pie Filling, this trending topic is just waiting for you to put your spin on it!

Ideal for sharing with your shoppers this winter, these inspired stories from our partners (below) show that apple strudel is one recipe that you should definitely keep an eye on. 

TOP INSPIRED STORIES FROM OUR PARTNERS:

DATA-DRIVEN DECISION MAKING  

Here at Ahalogy, we love thinking of and discovering new ways to help you use Muse trends on the daily basis. Planning content around this week's trends? Check. ✔️ And if you're curious about how else to use Muse, check out one of our Muse Cases below...

"Start planning for promotions as long as 6-9 months before a campaign launches by looking to Muse for emerging trends." 

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.