Plan Ahead with Muse: Q4 Occasions


By Katie Cattell, Copywriter

Get your party hats ready. Fall and Q4 are right around the corner— as are all the celebrations and holidays in between. So, we're dedicating this special trend outlook to this festive time of year. Move beyond stagnant topics and discover sweet and savory snacks, tasty bites, and family-friendly trends with the help of our talented network of content creators.

Use this glimpse at the Q4 Occasions Outlook to drive your content creation during this end-of-year season.  



Keto-friendly dip | TRENDS november

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Keto Dip rises throughout the whole of football season, trending from September 13 and peaking on November 16 and February 2—right before the big game.

As a high-fat, high-protein diet that focuses on cutting out carbs and sugar, the Keto lifestyle is a rising health food trend. Luckily, it is also very easy to stick to when it comes to some of the trending game day flavors. People look for Keto-friendly dip recipes to add to their tailgate party menu, which can include cheese, butter, sour cream, cream cheese, or other fermented creams. Other popular Keto-approved ingredient add-ins include jalapeños, bacon, ranch dressing, and sausage.

Top related keywords for Keto Dip are Avocado, Cheese, Buffalo Chicken, Smoked Salmon, Dipping Sauce, and Bacon. 

See how our partners put their spin on this low-carb, high-fat trend.


kids & parenting: 

healthy halloween hack | TRENDS IN October

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Healthy Halloween starts to trend in late July, rising to a rapid peak on October 23.

For a holiday that's all about the sugar rush, there are still plenty of parents who are looking for a Healthy Halloween Hack to add to their kid's trick or treat plans. Whether it's a green smoothie that's made to look like a monster or apple slices that are turned into vampire teeth, there are plenty of ways to add a spooktacular twist to family-favorite fruit and veggie snacks.

Top related keywords for Healthy Halloween are Pumpkin Seeds, Crunchy Snack, Kids, Vegan, Paleo, and Fruit. 

See how our partners are trading sweet treats for tasty (and better for you!) eats.


Food & Drink: 

Low-calorie cocktails | TRENDS IN December

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While "Low Calorie Cocktail reaches it's highest peak during the summer, we see this topic spike throughout mid-October to late December during key holiday occasions.

While Thanksgiving and Christmas mark the start of plenty of family time during the holiday season, they also mark the start of a season of overindulgence for many consumers. Low-Calorie Cocktails are a great way to cut back at any holiday gathering. Sparkling water, sugar-free fruit juices, and other skinny cocktail add-ins are sure to trend well with health-conscious shoppers in Q4.

Top related keywords for Low-Calorie Cocktails are Ginger Cocktail, Skinny Sangria, Mocktail, Prosecco Strawberry, Tequila, Italian Soda, and Blood Oranges.

See how our partners get the party started with this refreshing trend. 



For even more Q4 planning inspiration—and to see how our trend data and influencer content all tie together—check out the free Q4 Occasions Trend Outlook. Not only does it dive further into these items by showcasing related topics and inspired stories, we also want to share with you an overview of our Brandables product as well as more up and coming topics that the experts at Ahalogy predict to peak in the final months of 2018.  

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Looking to get your hands on even more seasonal, category, and occasion-based trend data? Check out our library of Trend Outlooks—from summer to holiday and everything in between. 

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There you have it—everything you need to begin planning for the year ahead, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at