Plan Ahead with Muse: 2019 

By Katie Cattell, Copywriter

January has finally come to a close and the holiday chatter has died down, but that doesn't mean we're done with the new year quite yet. There's still time to make a few new resolutions for 2019. Inspired by data from Ahalogy Muse, we've gathered up some of our favorite new and emerging trends to help guide your content strategy through the end of the year.

Use this sneak peek at the 2019 Trend Predictions Outlook to drive your content creation during this new year season.  



plant-based protein | TRENDS february & september

plant protein

"Plant-Based Protein" spikes in February and September, with shoppers using seasonal ingredients to keep this topic fresh.

While the vegetarian lifestyle isn't exactly new to the world of Food & Drink, "Plant-Based Protein" is a modern spin-off that we think will take off in 2019. Less about abstaining from meat and more about helping consumers find easy ways to make better-for-you choices, veggie swaps for family-favorite meat dishes are an easy way for consumers to embrace a healthier lifestyle. Tofu, edamame, black beans, chickpeas, quinoa, nut butter, oatmeal, and Ezekiel bread are all popular sources of protein for veggie lovers.


Top related keywords for Plant-Based Protein are Lentil Tacos, Zucchini 'Meatballs', Dinner, Vegan, Healthy, Gluten, Soup, Quinoa, Chia Pudding, and Peanut Butter.

See how our partners put their spin on this veggie-packed trend.



sparkling swaps | TRENDS IN October

sparkling water

"Sparkling Swaps" climbs throughout the latter half of the year, reaching a sudden peak on October 2.

Sip, sip, hooray! Consumers are mixing up their mixed drinks of choice with “Sparkling Swaps”. We’ve seen carbonated beverages bubble up in popularity throughout the whole of 2018 and expect this topic to continue to trend well with shoppers. Sparkling water makes for a great mixer or soda swap while carbonated alcoholic drinks are becoming more and more popular as a low-carb, low-cal, flavorful option. Use fruity add-ins and fun entertaining tips to encourage audiences to take advantage of this fizzy fad.

Top related keywords for Sparkling Swaps are Cocktail, Mint, Mojito, Hydration, Cranberry, Vodka, Apple Cider, Blueberry, Summer, and Watermelon

See how our partners are getting the party started with these bubbly (and better for you!) beverages.


health & beauty: 

collagen | TRENDS IN august


"Collagen" cycles in popularity throughout the year, spiking in April, May, July, August, and September.

Widely known as a key component of youthful, glowing skin, "Collagen" is staged to become a major player in Health & Beauty in 2019. Consumers are adding powdered "Collagen" supplements to smoothies, coffee, energy bites, and more in order to take advantage of its health-enhancing properties. Potential benefits include stimulated hair and nail growth, improved skin health, boosted muscle mass, and lessened joint pain.

Top related keywords for Collagen are Skin, Protein, Oil, Vitamin, Chocolate, Smoothie, Coconut, Coffee, Breakfast, and Hair.

See how our partners are refreshing their beauty routines with this nourishing trend. 



aromatherapy | TRENDS IN October


“Aromatherapy” sees a major spike at the beginning of the year, peaking on February 5. However, this topic sees a resurgence in Q4, climbing from early August all the way into the holiday season.

A home is about more than just the stuff that you put in it. It’s also about the feeling shoppers get when they walk in the door. That’s why we predict that “Aromatherapy” will be a major Household trend in 2019. By including essential oils in their beauty products, daily routines, and in diffusers around the house, consumers are looking for natural ways to tackle their everyday stresses and make their homes smell good in the process. Look for ways to incorporate “Aromatherapy” into cleaning guides, daily routines, and DIY gift ideas for the home.

Top related keywords for Aromatherapy are Essential Oils, Bath Salts, DIY, Shower, Diffuser, Homemade, Oil Blend, Benefits, Epsom Salt, Ailments.

See how our partners are filling their homes with this emerging trend. 



For even more year-long planning inspiration—and to see how our trend data and influencer content all tie together—check out the free 2019 Trend Predictions Outlook. Not only does it dive further into these items by showcasing related topics and inspired stories, we also want to share with you an overview of our Brandables product as well as more up and coming topics that the experts at Ahalogy predict to peak throughout the whole of 2019.  

2019 trend predictions mock up-1 

Looking to get your hands on even more seasonal, category, and occasion-based trend data? Check out our library of Trend Outlooks—from summer to holiday and everything in between. 

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There you have it—everything you need to begin planning for the year ahead, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at