Plan Ahead with Muse: Mother's & Father's Day Trends

By: Megan Dobberteen

For many consumers, family is everything. That’s why we’ve dedicated this month’s trend outlook to the latest and greatest topics that we expect to see rise in popularity this Mother’s and Father’s Day. Move beyond the basic weekend brunch or afternoon cookout with the help of our talented network of content creators. After all, Mom and Dad deserve nothing but the best for all of the hard work that they do year round. The below planning guide is complete with category trend data from Ahalogy Muse. Your brand can use these insights to drive content creation, discover examples of high-quality branded influencer content, and explore thought starters for your own campaign planning.

Mother's Day

Mama might know best in all other areas of life, but even she can’t deny that we’ve got the top Mother’s Day trends for 2018. Consumers love to celebrate the female role models in their lives by using their favorite brands in new and unexpected ways. Keep reading to learn more about the top emerging topics that we predict will help your content to stand out this Mother’s Day

1. Mimosa | Food & Drink 

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What’s Mother’s Day brunch without a little champagne? Move beyond the classic mimosa cocktail and celebrate the bubbly side of life. Pomegranate, Peach, and Pineapple are all popular flavor combinations associated with this topic



2. At-Home Spa | DIY & Crafts

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If anyone deserves a little R&R, it’s mom. Some of the top homemade gifts for Mother’s Day include Lotion Bars, Sugar Scrubs, and Foot Soaks in a variety of fragrances—perfect for an at-home spa experience.




When it comes to Father’s Day, we know that Dad deserves nothing but the best. That’s why we’ve compiled a list of the top emerging trends across the food and drink, DIY and crafts, and entertaining categories. Keep exploring to see how you can upgrade your upcoming Father’s Day campaign with this creative content inspiration.

3. Breakfast tots | Food & Drink

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Classic breakfast flavors meet everyone’s favorite vegetable in this new Father’s Day trend. Breakfast tots are a surefire way to take any meal to the next level. Top golden brown tater tots with top related ingredients like Fried Eggs, Bacon, Cream Cheese, and Sausage.


4. DIY Spice Rub | DIY & Crafts

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Add a little more flavor to your Father’s Day celebration with a DIY spice rub. Perfect for the resident grill master, this thoughtful gift idea is a great way to connect with consumers who are looking for an easy way to show Dad how much they care. Dry Rub, Homemade Spices, BBQ, and Cajun, are all top related keywords to this flavor-infused topic. 



Want to see more Mother's & Father's Day Trend predictions?   

For even more Mother's & Father's Day planning inspiration—and to see how our trend data and influencer content all tie together—check out the free Mother's & Father's Day 2018 Trend Outlook. Not only does it dive further into these items by showcasing related topics and inspired stories, we also want to share with you an overview of our Brandables product as well as eight more up and coming topics that the experts at Ahalogy predict to peak next year.  

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There you have it—everything you need to begin planning for the year ahead, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at