Plan Ahead with Muse: 2018 Trend Predictions

By Megan Dobberteen

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

As we look ahead at the topics we’re predicting will be on everyone’s Facebook feeds and Pinterest boards in the upcoming year, we look to Muse as a guide. See just a glimpse at some of these trends in the Food & Drink, Health & Beauty, and Entertaining categories, below. 

The following topics have experienced steady growth over the past year (or several years) and we predict they’ll explode in the year ahead. To maximize these topics in your 2018 planning, be sure to include the following ideas—separated out by quarter—in your influencer campaign strategy.


1. Grilled Avocado | Food & Drink 

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Move over avocado toast. We’ve got a brand new food trend that will capture the attention of more than just millennials. As the warmer weather begins to emerge during Q2, look to grilled avocado as everybody’s favorite new summer cookout ingredient.

As an irresistibly tasty trend, Grilled Avocado is starting with the avocado trend and taking it up a notch. Shrimp Tacos, Corn Salsa, and Caprese Salad are among the top-related keywords for incorporating this topic. Check out some creative recipe ideas from our partners to find inspiration when planning ahead.



2. All Matte Everything | Health & Beauty

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Shoppers are going mad for matte— and when it looks this good, it’s not difficult to see why. We predict that you’ll continue to see this topic rise in 2018 and into the holiday season. Matte red lips, nails, and even hair color are all good ways to capitalize on this popular beauty trend.

Matte is an ideal beauty trend you can inspire consumers with—starting with the top related keywords, liquid lipstick, nail art, and earrings. Check out some of these inspired stories from our talented network of bloggers to see how they put this trend to use!



3. Beer Cocktail | Lifestyle & entertaining

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There’s nothing like a signature drink recipe to get the party started. We know that Q1 is a popular time for March Madness and Super Bowl watch parties. Give audiences something new to sip on with this popular beer cocktail trend. These laid-back beverages are endlessly customizable, and can be made to include your favorite team’s colors.

With its endless possibilities, these inspired stories from our partners (below) show that Beer Cocktails are even better when combined with some of the top keywords—Day Drink, Cranberry Cocktail, and Michelada. There are simply so many ways you can integrate this delicious drink into your future posts.


Want to see more 2018 Trend predictions?   

For even more 2018 planning inspiration—and to see how our trend data and influencer content all tie together—check out the free 2018 Trend Outlook. Not only does it dive further into these three items by showcasing related topics and inspired stories, we also want to share with you an overview of the top 2017 trends as well as thirteen more up and coming topics that the experts at Ahalogy predict to peak next year.  

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There you have it—everything you need to begin planning for 2018, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at