New Shopping Features to Drive Sales

No matter how big Facebook and Google are, or hot Snapchat is, it’s impossible for them to fight a war on all fronts—and Pinterest’s focus on discovery and shopping is allowing it to win. Witness the release of several exciting new features in its app, announced last week:

 

  • Shopping bag: Allows people to save products they have discovered and pinned over time, making it easier to go back to specific products you’ve had your eye on
  • Merchant profiles: Gives retailers a richer way to showcase their products, including new releases and items on sale
  • Visual search: Potentially the slickest feature now running in a social app, this enhances a pin photo to display related products and items. Coming soon, Pinners will be able to visually search the entire world through Pinterest.

In addition to these new features, Pinterest continues to ramp up the number of retailers using its Buyable Pins.