What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.
With football season right around the corner, tailgating topics are starting to trend. Kickoff your fall football campaigns now to score a touchdown with your fans before the competition does.
1. sriracha | 50% Week-OVER-Week INCREASE IN POPULARITY
Take a look at how we predict this popular sauce to kick off football season by making its way into a variety of appetizers this season! We see that the topic "Sriracha" spikes throughout the year with the largest peak in the middle of September. If you're loving the idea of creating or sharing a spicy recipe using your product, now's the time to begin planning—and this snapshot on all things Sriracha can help!
Our talented Partners (below) prove that the unique uses for this ingredient help keep delicious Game Day snacks interesting—and just as delicious. So, let's dive in on how you can utilize this topic for fall and throughout the year.
Food & Drink
As a fiery favorite, Sriracha is giving its edge to plenty of savory appetizers. Dipping Sauce, Honey, and Hummus are among the top related keywords for this hot topic. Meaning, shoppers are looking for new ways they can turn any game day recipe into one worthy of a kick-off—emphasis on the kick! Take a look at how our partners are using these bites to make one flavorful feast.