Weekly Musings: Tackling Tailgating Content Planning

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

With football season right around the corner, tailgating topics are starting to trend. Kickoff your fall football campaigns now to score a touchdown with your fans before the competition does.

1. sriracha |  50% Week-OVER-Week INCREASE IN POPULARITY

Take a look at how we predict this popular sauce to kick off football season by making its way into a variety of appetizers this season! We see that the topic "Sriracha" spikes throughout the year with the largest peak in the middle of September. If you're loving the idea of creating or sharing a spicy recipe using your product, now's the time to begin planning—and this snapshot on all things Sriracha can help!

Our talented Partners (below) prove that the unique uses for this ingredient help keep delicious Game Day snacks interesting—and just as delicious. So, let's dive in on how you can utilize this topic for fall and throughout the year. 

Food & Drink

As a fiery favorite, Sriracha is giving its edge to plenty of savory appetizers. Dipping Sauce, Honey, and Hummus are among the top related keywords for this hot topic. Meaning, shoppers are looking for new ways they can turn any game day recipe into one worthy of a kick-off—emphasis on the kick! Take a look at how our partners are using these bites to make one flavorful feast. 



1. meatball |  25% week-OVER-week INCREASE IN POPULARITY

You may just be surprised with the new ways people are sharing meatball recipes during tailgating season. We see that "Meatball" has its biggest incline during the Super Bowl but also peaks during the Football festivities in September and October. Start sharing posts featuring meatballs to keep your recipe at the forefront of shoppers' minds during the many occasions throughout the year!

If these inspired stories by our partners (below) show us anything, it's that meatballs are one delicious go-to tailgating creation—no matter how you choose to serve them! Discover how you can incorporate one of meatball's many different uses into your content calendar.

Food & Drink

Its seems like people have no limit when it comes to the delicious ways to enjoy meatballs. Starting it off, Slow Cooker, Chicken, and Sliders are among the top related keywords for this popular topic. But with Asian, Grape Jelly, Italian, and BBQ closely behind, the inspiration is always plenty flavorful. No matter how you choose to incorporate meatballs into your planning for game day entertaining, it's pretty clear that your audience will appreciate any use of this ingredient. 



3. Beer | 9% Week-over-Week increase in popularity

What's a game day gathering without your favorite brew? Users are loving adding hoppy flavor to a variety of dishes! Since "Beer" is always a fan favorite—with spikes at the end of September and around the Super Bowl, incorporating a beer-infused recipe into your posts is a great, data-driven idea. 

With its delicious flavor profile, these inspired stories from our partners (below) show that beer is the perfect ingredient to add to pretty much any appetizer. Whether it's the MVP or simply the perfect pair, there are so many ways you can integrate this topic into your planning.

Food & Drink

Beer makes a touchdown-worthy addition in everyone's favorite game day greats. With Cheese Dip, Pulled Pork, Battered, and Chili among the top related keywords for this popular topic there are so many ways to integrate a cold one into a dish featuring your product.


data-driven decision making  

Here at Ahalogy, we love thinking of and discovering new ways to help you use Muse trends on the daily basis. Planning content around this week's trends? Check. ✔️ And if you're curious about how else to use Muse, check out one of our Muse Cases below...

People plan for major events and holidays months before they make a purchase. For example, “Halloween Season” starts in the minds of consumers in August. Teams are using Muse to see when take-off is starting, and beating their competition to win share of mind first.

There you have it—a glimpse at this week's top trends. Wondering how you can get Muse access and log in to see the new top topics every day? Sign up below for free!

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.