Weekly Musings: Soup-er Trends

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

Warm the hearts of your audience with these trending topics. When the temperature drops, soups and stews are the go-tos. Today, we're seeing unique recipes emerge to the top of the charts, so inspire your audiences with something other than chicken noodle soup this year.

See how each selected topic performs throughout the year (and how they’ll perform together) with Campaign Builder’s Trend Line—culminated from influencer data and billions of pieces of content over the past three years. Log in, add topics to your campaign, and see how your ideas work together for yourself!

1. Zuppa Toscana |  27% Week-OVER-Week INCREASE IN POPULARITY

Discover everything you need to know about how shoppers are enjoying this Italian soup before it spikes this winter. With its largest peak at the start of the year, Zuppa Toscana is your opportunity to share traditional dishes on your content calendar. And with comfort food content rising in popularity, now's the time to put this top topic to good use.

As an restaurant-favorite soup, Zuppa Toscana is giving its home-cooked flavor to plenty of dinner tables. Slow-CookerSweet Potatoes, and Sausage & Bacon are among the top related keywords for this hearty classic. Meaning, shoppers are looking for ways they can add even more comforting flavors to this dish! Take a look at how our partners are using this as a jumping off point to make one flavorful feast. 


  • Slow-Cooker Zuppa Toscana
  • Italian Sausage & Kale Soup
  • Zuppa Toscana Soup
  • Zuppa Toscana
  • Creamy Kale Sweet Potato Soup
  • Seven Savory Slow-Cooker Soups


It's no surprise that this Vietnamese soup Pho-nomenon is rising to the top of the food trends in Muse. Thanks to its comforting broth base and versatile topping options, it makes sense that the trend line spikes through-out fall, with its largest growth in the beginning of January and February. Capitalize on this International food trend to share a warm and cozy dish shoppers are sure to love this winter.

Pho is known as a cuisine steeped in history.  With Spicy ShrimpChicken, and Mushroom as it's top keywords, the customization of this broth-based recipe comes from the toppings. Take a look at how our partners are taking advantage of this versatile dish to bring the flavors and tradition of the Vietnam to their dinner tables.  


  • Paleo Beef Pho
  • Homemade Pho
  • 30-Minute Vegetarian Pho Soup
  • Ramen w. Garlic Ginger Broth
  • Vegan Pho Recipe
  • Roasted Chicken Pho Recipe

3. gumbo | 11% Week-over-Week increase in popularity

Thanks to its creole flavors, gumbo is taking Southern cooking and bringing it to the top of the trends. Gumbo popularity sees its biggest spike in February. Thanks to top-related keywords like Shrimp, Andouille Sausage, and Cajun, a better grasp at how shoppers are enjoying the flavors of Louisiana cooking is all you need before you get brainstorming tasty integrations of this trend into your social calendar. 

With its spicy and seasoned flavor profile, these inspired stories from our partners (below) show that gumbo is one savory stew trend that's rising to the top. There are simply so many ways you can integrate this home-cooked recipe into your winter posts. 


  • Shrimp Sausage Gumbo
  • One-Pot Shrimp Gumbo Pasta
  • Turkey Sausage Gumbo
  • Chicken Sausage & Shrimp Gumbo
  • Easy One-Pot Jambalaya
  • Chicken and Sausage Gumbo

data-driven decision making  

Here at Ahalogy, we love thinking of and discovering new ways to help you use Muse trends on the daily basis. Planning content around this week's trends? Check. ✔️ And if you're curious about how else to use Muse, check out one of our Muse Cases below...

Influencer marketing is of growing interest among brand and agency teams because it offers the chance to source new ideas from trusted sources. These teams are using the Viral Stories and Inspired Stories within Muse to look for high-quality, high-performance influencers and reaching out to them on projects

There you have it—a glimpse at this week's top trends. Wondering how you can get Muse access and log in to see the new top topics every day? Sign up below for free!

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.