Weekly Musings: Fiery Flavors

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

Historically, Tabasco sauce is "hottest" in the month of September. The same can be said about these other spicy ingredients. If you add a little heat to your content strategy this upcoming month, your posts will pack a powerful punch.

1. Sriracha |  10% Week-OVER-Week INCREASE IN POPULARITY


This bold condiment is lending its heat to a variety of dishes this fall—no wonder it's trending! Spiking in early fall, Sriracha is your opportunity to share go-to dishes featuring a bit of heat with plenty of Asian flair. And with game day content kicking off, you've got endless ways to heat up the tailgating season. 

As a fiery favorite, Sriracha is giving its edge to plenty of savory dishes and appetizers. Dipping SauceHoney, and Chicken are among the top related keywords for this hot topic. Meaning, shoppers are looking for new ways they can add this trending sauce into their favorite recipes! Take a look at how our partners are using these bites to make one flavorful feast. 


2. chipotle |  10% week-OVER-week INCREASE IN POPULARITY

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Making their impact in game day recipes, chipotle peppers are sure to add a kick to your content calendar. So, it's no surprise when the trend line escalates in September and peaks again around the Super Bowl. Capitalize on this flavor trend to share a spicy dish shoppers are sure to love this fall.

Chipotle is known as the perfect spicy seasoning for marinades in particular—hence its top related keyword is 'chicken'. With cilantro limesauce, and sweet potato rounding out other keywords for this trend, adding in a dash of this classic ingredient is a great place to start when you're looking to spice up your posts.

If these inspired stories by our partners (below) show us anything, it's that chipotle is a favorite for making any recipe extra flavorful! Discover how you can incorporate chipotle into your content calendar with help from these creative posts.


3. curry | 7% Week-over-Week increase in popularity

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See how people are putting a twist to this traditional dish thanks to plenty of flavorful ingredients. Curry popularity sees its biggest spike in October and late fall and then again at the start of the year. Thanks to top-related keywords like Slow-Cooker, Coconut, and Thai, a better grasp at how shoppers are enjoying this dish is all you need before you get brainstorming delicious integrations of this topic into your social calendar. 

With its tasty Indian flavor, these inspired stories from our partners (below) show that curry is one recipe that's perfect for sharing this fall. There are simply so many ways you can integrate this delicious dish into your dinner posts. 


data-driven decision making  

Here at Ahalogy, we love thinking of and discovering new ways to help you use Muse trends on the daily basis. Planning content around this week's trends? Check. ✔️ And if you're curious about how else to use Muse, check out one of our Muse Cases below...

Muse can help you see multiple, related topics that are all benefiting from a larger trend. For example, the growing engagement around sauerkraut and cucumbers in early winter shows a bigger opportunity around pickling.

There you have it—a glimpse at this week's top trends. Wondering how you can get Muse access and log in to see the new top topics every day? Sign up below for free!

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.