What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.
Let's toast to this week's top emerging trends! These boozy beverages have climbed up the charts in recent weeks, and now it's time for a libation celebration.
1. vodka | 75% Week-OVER-Week INCREASE IN POPULARITY
Wonder why vodka is always among the top alcohol topics? Its versatility of course! Consider this your blank slate when creating your next cocktail post. ‘Vodka’ stays heavily engaged-with throughout the year, reaching its highest peak at the end of fall—followed closely behind with a peak in June/July. Looking to engage with party hosts who are searching for their new signature fall cocktail? Look no further than this classic boozy ingredient!
Let’s face it: vodka is a go-to ingredient for spiking everyone's favorite drink. It’s no wonder that ‘lemonade’ is one of the most searched keywords in relation to ‘vodka.’ With Moscow mule, martini, and cherry among the go-to combinations when creating a vodka-infused drink, a crisp vodka creation is always a great idea for sharing with shoppers.
Our talented Partners (below) prove that this versatile ingredient can be shaken together in a variety of ways at your bar cart. So, let's dive in on how you can utilize this topic for fall and throughout the year.