Weekly Musings: A Toast to Trends

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

Let's toast to this week's top emerging trends! These boozy beverages have climbed up the charts in recent weeks, and now it's time for a libation celebration.

1. vodka |  75% Week-OVER-Week INCREASE IN POPULARITY

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Wonder why vodka is always among the top alcohol topics? Its versatility of course! Consider this your blank slate when creating your next cocktail post. ‘Vodka’ stays heavily engaged-with throughout the year, reaching its highest peak at the end of fall—followed closely behind with a peak in June/July. Looking to engage with party hosts who are searching for their new signature fall cocktail? Look no further than this classic boozy ingredient!

Let’s face it: vodka is a go-to ingredient for spiking everyone's favorite drink. It’s no wonder that ‘lemonade’ is one of the most searched keywords in relation to ‘vodka.’ With Moscow mule, martini, and cherry among the go-to combinations when creating a vodka-infused drink, a crisp vodka creation is always a great idea for sharing with shoppers.

Our talented Partners (below) prove that this versatile ingredient can be shaken together in a variety of ways at your bar cart. So, let's dive in on how you can utilize this topic for fall and throughout the year. 


2. cider |  22% week-OVER-week INCREASE IN POPULARITY

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Fall is almost here and it's showing up in big ways already—cider and apple-flavored drinks are gaining traction with shoppers. Meaning, it's no surprise when the trend line escalates in September and declines in December. Capitalize on this trend for a cozy drink flavor people are loving this fall.

Sangria is known as the perfect vessel to share a cocktail featuring everyone's favorite cider—as it's a top related keyword in relation to 'cider'. Representing the richer, cozier side of cider, caramel applespiked, and bourbon round out other keywords for this trend.

If these inspired stories by our partners (below) show us anything, it's that cider is the classic go-to for autumnal cocktails! Discover how you can incorporate cider into your content calendar with help from these creative posts.


3. sangria | 14% Week-over-Week increase in popularity

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With sangria already climbing, it looks like shoppers are already talking about ways to use their favorite vino before the holidays hit! Jump on this trend while it's hot, with a cocktail you know people are loving. Sangria popularity has also grown consistently since the start of the year—with its peak in late September through late November—thanks to top-related keywords like Caramel Apple, Apple Cider, and Cranberry.

With its fruit-infused flavor, these inspired stories from our partners (below) show that sangria is one recipe that's perfect for sharing with guests—and shoppers—this holiday season. There are simply so many ways you can integrate this delicious drink into your fall entertaining guide. 


data-driven decision making  

Here at Ahalogy, we love thinking of and discovering new ways to help you use Muse trends on the daily basis. Planning content around this week's trends? Check. ✔️ And if you're curious about how else to use Muse, check out one of our Muse Cases below...

Email remains the biggest priority for marketers, and a growing number are seeing higher open rates by selecting and prioritizing content that is most on trend before they hit the send button.

There you have it—a glimpse at this week's top trends. Wondering how you can get Muse access and log in to see the new top topics every day? Sign up below for free!

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.