What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.
We may be in the midst of summer, but these trending topics tell us that your audience already has autumn on their minds. Here's your look at 2017 fall content that's already proven to perform this year.
1. Pumpkin | 118% Week-OVER-Week INCREASE IN POPULARITY
Did you really think autumnal trends wouldn't include this legendary fall flavor? We see that the topics "Pumpkin" begins to trend at the beginning of August. Now's the time to begin planning your fall content and we're here to help with this snapshot on all things pumpkin!
We know that people love the cozy flavor combination most prominently featured in Pumpkin Spice Lattes, but the top-performing pumpkin posts from our talented Partners (below) prove that the unique uses for this ingredient help keep the season interesting—and just as delicious. So, let's dive in on how you can utilize this topic in many different categories...
Food & Drink
It's no surprise that pumpkin is most commonly found in seasonal baked goods—since Cheesecake, Spice, Chocolate, and Bread are among the top related keywords for this popular topic. Featuring your product alongside this seasonal flavor in fall dessert recipes is always a good idea—and is sure to resonate with your audience. Since this fall trend is so widespread, we're also seeing it pop up in savory creations. Sharing a soup, hummus, or chili recipe for Thanksgiving planning can be a new way to inspire consumers—while still giving them a flavor they know they already love!
DIY & Crafts
We know that pumpkin carving is a Halloween tradition, but, no-carve & pumpkin painting are becoming more popular with parents. No-mess, kid-friendly crafts—it's like you're making Mom's dreams come true. Don't worry, creative projects aren't just for kids: Decorating is a top related keyword. Whether it's transforming a front door or creating a table scape worthy of a fall dinner party, there are so many ways that pumpkin can play a role in seasonal decorating and entertaining!