What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.
Carbs: We love to hate them but their bad rep doesn't stop foodies from indulging in these doughy delicacies. From the sweet to the salty, these baked goods topped the charts this week in terms of engagement.
1. Twinkies | 100% Week-OVER-Week INCREASE IN POPULARITY
We know that nostalgic foods are sparking the interest of shoppers across all platforms—and this cream-filled dessert is no exception! We see that the topic "Twinkies" spikes throughout the year with an incline around the end of August. If you're loving the idea of creating or sharing a throwback recipe using your product, now's the time to begin planning—and this snapshot on all things Twinkies can help!
Our talented Partners (below) prove that the unique uses for this ingredient help keep delicious cheat day treats interesting—and just as delicious. So, let's dive in on how you can utilize this topic—throughout the year.
Food & Drink
As a childhood classic, Twinkies are making their way back into plenty of homemade treats. Cake, Cupcakes, and Cheesecake are even among the top related keywords for this popular topic. Meaning, shoppers are thinking about how they can transform their favorite sweet snack as a kid into a dessert worthy of a celebration. Take a look at how our partners are using these goodies to make one sweet blast from the past.