Plan Ahead With Muse: Christmas in July

Who said that Santa only visits once a year? This month, our team of Trend Experts are celebrating Christmas in July and our present to you is predictions for the upcoming holiday season. Follow this planning guide and capitalize on these topics and you'll be sure to have a merry month of December.

First thing's first: You'll want to make sure your timeline allows for the content to launch before or right as the topic peaks on social media.  It makes little sense to post seasonal content when the topic has already begun to die down. People begin planning weeks—sometimes even months—ahead of time. Fortunately, Ahalogy uses a data-driven approach for every campaign. Thanks to our category trends and seasonal planning tool, Muse, we can actually predict when certain topics—like holiday baking, for example—will begin trending, so you can maximize your reach. 

Take a look below. Holiday content wastes no time ramping up in popularity—historical Pinterest data shows that holiday content popularity increases in mid-June with a peak at the end of November, when the holidays (and last-minute planning!) are top of mind. Have your Brandables ready to go by September 30 to reach your audience when they are planning for the holidays.

But knowing when to begin sharing content is only step one of launching a successful campaign. It's important to also make sure your brand is honing in on the topics that will resonate with your target audience. Based on the heightened popularity of the following topics over the past year, our trend experts at Ahalogy predict they will trend on social media this holiday season.  

 

1. EGGNOG |  78% YEAR-OVER-YEAR INCREASE IN POPULARITY

Eggnog proves to be a blend without boundaries. The classic holiday beverage is now being used in everything from Christmas morning breakfast recipes to delicious desserts. We expect the eggnog craze to only continue to grow in popularity this winter. Consider pairing this popular flavor in your branded recipes this year for maximum engagement. 

French Toast, Whipped Cream, and Sugar Cookies are among the top related keywords for this popular topic.

TOP INSPIRED STORIES FROM OUR PARTNERS:

2. CRANBERRY | 31% YEAR-OVER-YEAR INCREASE IN POPULARITY

Whether sweet or savory, the tartness of cranberry can be used to complement a variety of holiday dishes. This year, we predict this seasonal favorite will appear in side dishes, appetizers, and—most importantly—cocktail recipes! Consider including this popular flavor in your content planning for the holiday season, when people are most apt to be searching for it.

Orange, Salad, and Cocktail are among the top related keywords for this seasonal ingredient.

TOP INSPIRED STORIES FROM OUR PARTNERS:

 

3. PEPPERMINT DIY projects | 23% year-over-year increase in popularity

These Peppermint DIYs are minty-fresh. People are adding some festive twists to the classic seasonal flavor by incorporating it into DIY projects and homemade holiday gift ideas. We predict this holiday gifting trend will rise in popularity throughout the fall as people begin planning their holiday gift lists. 

Sugar Scrub, Bath Bomb, and Lip Balm are among the top related keywords for this emerging topic.

TOP INSPIRED STORIES FROM OUR PARTNERS:

 

A LOOK AT SOME OF OUR Favorite holiday brandables

For even more holiday planning inspiration—and to see how our trend data and influencer content all ties together—check out these holiday-themed Brandables from years past. Not only are these branded pieces of content top-notch in terms of quality, they're driven by data and backed by paid media for maximum exposure and accurate reach. 

  • Burt's Bees Holiday Campaign, Glitter Inc.

    Burt's Bees Holiday Campaign, Glitter Inc.

  • Smuckers Kellogg's, + Gallo, Little Broken

    Smuckers Kellogg's, + Gallo, Little Broken

  • Frito-Lay, Kelly in the City

    Frito-Lay, Kelly in the City

  • Walmart + Mondelez, A Bubbly Life

    Walmart + Mondelez, A Bubbly Life

There you have it—everything you need to begin planning for the fall season, from the optimal timing for your campaign to content ideas sure to inspire everyone from millennials to busy moms. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.