For many marketers, Hispanic consumers are a key audience of interest. In Ahalogy's Media Consumption Study, we sought to better understand Hispanic consumers’ content habits and practices.
It’s no surprise that Hispanic media consumption is growing rapidly. According to our study, about half of Hispanics have been using content discovery platforms, like Pinterest, for more than a year. And over the past year, almost half of Hispanic (45%) consumers indicated their media usage on these platforms has increased.
Not only are Hispanics on content discovery platforms more frequently, they’re using them to replace other media watching like watching television, surfing the internet and engaging in other social media sites—opening a new window of opportunity for marketers to connect with these consumers. They are seeking information on trends, styles, and new things to do/try.