Weekly Musings: Flower Power

 

By Megan Dobberteen, Copywriter

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

We all know that April showers bring May flowers, but this March we're bringing you bouquets of floral trends to grow your spring content planning. Blossoming from categories like Health & Beauty, Food & Drink, and DIY & Crafts, these unique flower trends are sure to inspire.

Health & Beauty: 

Rose Water | TRENDS IN June

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"Rose Water"  obviously sees a spike around Valentine's Day with upward trends in the Spring months—reaching it's highest point on June 22nd, 2017.

From antioxidants to anti-aging, the benefits of rose water are endless. Commonly found in homemade skincare essentials, these posts are sure to showcase the benefits—a new ways—to introduce this skincare elixir into beauty routines. 

Top related keywords for Rose Water are DIY, Skin, Essential Oil, Cleanser, Toner, and Cream.

See how our partners turn their blooms into beauty benefits with their creative posts. 

 

TOP INSPIRED STORIES FROM OUR PARTNERS:

Food & Drink: 

Edible Flowers | TRENDS IN MAy

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"Edible Flowers" gain traction at the start of spring when people are setting their sights on a new season—with its highest spike on April 6th, 2017.

May flowers are taking centerstage in exotic dishes everywhere. From hibiscus and lavender to pansies and roses, feel free to top baked goods to garnish cocktails with these show-stopping ingredients. 

Top related keywords for Edible Flowers are, Lollipops, Cake, Infused Honey, Spring, Ice, Lemon, and Garden Party. 

See how our partners take their recipe creations to the next level using a variety of different florals. 

TOP INSPIRED STORIES FROM OUR PARTNERS:

DIY & Crafts: 

Floral Wreaths | TRENDS IN April

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"Floral Wreaths" was at its most popular on April 3rd, 2017—likely when people are refreshing their home decor for spring. However, with use cases around the holidays, this crafty topic sees traction in November as well. 

Welcome seasonal guests into your home with handmade wreaths studded with perennials. No matter your personal style, you're sure to find a DIY to suit the theme of your entryway. 

Top related keywords for Floral Wreaths are Hula Hoop, Photo, DIY, Farmhouse, Vintage, and Faux. 

View these creative decorations from our partners to get an idea of just how stunning this trend can be.

TOP INSPIRED STORIES FROM OUR PARTNERS:

WANT TO SEE even MORE TREND PREDICTIONS?   

Looking to get your hands on even more seasonal, category, and occasion-based trend data? Check out our library of Trend Outlooks—from summer to holiday and everything in between. 

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If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at ahalogy.com/contact