Plan Ahead With Muse: Fall Predictions

Some fall trends will never go out of style. What's autumn without pumpkins and apples? But before you simply rely on the familiar favorites this year, here are some new and unexpected topics that we predict will perform with the change in season.

First thing's first: You'll want to make sure your timeline allows for the content to launch before or right as the topic begins trending on social media. It makes little sense to post seasonal content when the topic has already begun to die down. People begin planning weeks—sometimes even months—ahead of time. Fortunately, Ahalogy uses a data-driven approach for every campaign. Thanks to our category trends and seasonal planning tool, Muse, we can actually predict when certain topics—like fall—will begin trending, so you can maximize your reach. 

Take a look below. Fall content wastes no time ramping up in popularity—historical Pinterest data shows that fall content picks up in popularity in early August—before the weather even starts to cool down. Have your Brandables ready to go by August 1 to reach your audience when they are gearing up for autumn.

But knowing when to begin sharing content is only step one of launching a successful campaign. It's important to also make sure your brand is honing in on the topics that will resonate with your target audience. Based on the heightened popularity of the following topics over the past year, our trend experts at Ahalogy predict they will trend on social media this fall.  


Fall is filled with entertaining opportunities and as the weather begins to cool off, people are more willing to experiment with new ingredients and unique recipes. Have you heard of jackfruit? We began to notice the emergence of this rather odd ingredient when it started trending on Muse. With a texture that mimics meat, people are finding innovative ways to use it in their favorite fall recipes. We expect BBQ Jackfruit Sandwiches to make an appearance at tailgate parties next football season. 

Pulled Pork, BBQ, and Nachos are among the top related keywords for this popular topic.



Wondering which fun ingredient will give pumpkin a run for its money this year It might just be figs! Since they can be included in both sweet and savory recipes, thinking of new dishes that feature figs is sure to bring some excitement to the season. But don't forget—figs are highly perishable, so enjoy this fall fruit while it lasts!

Goat Cheese, Prosciutto, and Honey are among the top related keywords for this seasonal ingredient.


3. Mason jar | 76% year-over-year increase in popularity

Mason jars still haven't lost their luster! This trending craft supply is the most popular during the fall. Serving multiple purposes ranging from decoration to organization, you can never go wrong with a new art project featuring charming mason jars.

Gift Ideas, Distressed Paint, and Crafts are among the top related keywords for this emerging topic.


But don't forget the ol' faithful...pumpkin spice

We have a feeling this topic will never go out of style during those chilly fall months. Not only does pumpkin spice begin trending as early as July 30, the traditionally-autumn flavor remains through the winter months. We see it everywhere—from coffee and baking recipes to beauty routines and gift items. Below are some of our favorite pumpkin spice-themed Brandables from last season, to help inspire your fall content planning:

There you have it—everything you need to begin planning for the fall season, from the optimal timing for your campaign to content ideas sure to inspire everyone from millennials to busy moms. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at