Weekly Musings: Hop into These Easter Trends

 

By Megan Dobberteen, Copywriter

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

The flowers have blossomed, the birds are chirping, and spring trends are here to stay—that is until summer barbecues gather steam. Check out these 3 Easter trends to get ideas for what content you should be serving up this season—with inspiration in Home Decor, Food & Drink, and DIY & Crafts. 

 

Home Decor: 

Pastel | TRENDS IN April

Screen Shot 2018-03-09 at 12.57.38 PM.png

graph1 (1)-1.jpg

"Pastel"  sees its upward trend at the end of March—as Spring content is top of mind—reaching it's highest point on April 8th, 2017.

With the likes of spring cleaning on people's mind, freshening up home decor for spring is one popularactivity when the seasons change. Prominently found in Easter party decorations, color combinations like light pink, aqua, yellow, and lilac, are ideal for spring. 

Top related keywords for Pastel are Mini, Cheesecake, Unicorn, Style, Mint, and Easter Holiday.

See how our partners liven up living spaces with a fresh and vivid color scheme. 

 

TOP INSPIRED STORIES FROM OUR PARTNERS:

Food & Drink: 

EGG RECIPES | TRENDS IN March

Screen Shot 2018-03-09 at 1.19.43 PM.png

graph3 (2).jpg

"Eggs" gain traction at the end of winter and experiences its highest spike on April 3rd, 2017.

When the Easter bunny comes round, eggs will be in abundance. After dyeing them and hiding them, the last thing left to do is get inspired to make new spring recipes! From potlucks to parties, these twists on classics are sure to be a hit this season. 

Top related keywords for Eggs are, Easter, Avocado, Salad, Egg White, Deviled, Bread, and Muffin. 

See how our partners get ready for seasonal entertaining with some egg-cellent dish ideas. 

TOP INSPIRED STORIES FROM OUR PARTNERS:

DIY & Crafts: 

Bunny Bites | TRENDS IN March & April

Screen Shot 2018-03-09 at 1.29.33 PM.png

graph2 (1).jpg

"Bunny" is at its most popular on April 10th, 2017. However, with people planning ahead for Easter, this crafty topic sees traction in March as well. 

You bunny-believe that we couldn't share Easter trends without showcasing creative ways people are loving the spring mascot—the bunny! Mainly topping creative sweet treats, bunny-themed activities and recipes are rising in the content charts this season. 

Top related keywords for Bunny are Crochet Pattern, Easter, Floppy, Cookies, Paper, and Spring. 

W how our partners hop into creative recipe and tasty craft ideas this spring. 

TOP INSPIRED STORIES FROM OUR PARTNERS:

WANT TO SEE even MORE TREND PREDICTIONS?   

Looking to get your hands on even more seasonal, category, and occasion-based trend data? Check out our library of Trend Outlooks—from summer to holiday and everything in between. 

Screen Shot 2018-03-06 at 9.36.35 AM.png

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at ahalogy.com/contact