By Katie Cattell, Copy Editor
When it comes to breakfast, why be boring when you can kick off the day with a fiesta? For this campaign, General Mills wanted to reach Hispanic, bilingual families within five miles of a Walmart location. The Ahalogy team used expandable mobile ads and static desktop ads as well as Facebook, Instagram, Pinterest, and Snapchat posts to increase awareness and inspire new usage occasions for Cinnamon Toast Crunch Churros breakfast cereal.
Every Ahalogy campaign begins with data from Muse—Ahalogy’s category trend software. The unique data-driven ideas for enhanced breakfast experiences and dessert recipes utilizing Cinnamon Toast Crunch Churros helped guide the strategy for the new General Mills cereal. For this campaign, bilingual influencers were hand-selected to create recipe content that made consumers aware of Cinnamon Toast Crunch Churros cereal. The influencer content inspired shoppers with creative and fun ways to enhance shoppers’ morning meal.
Ahalogy then amplified the influencer content with paid targeted posts and as well as contextual and behavioral targeting to reach Walmart shoppers within a five-mile radius of participating stores. Additionally, this campaign was aimed at cereal category redeemers to ensure the content was reaching the right buyer.
Ultimately, the campaign surpassed brand goals, and drove product awareness—over-delivering on promised paid media impressions by +8%, driving 11k verified page views, and delivering +42k paid media engagements. It also helped uncover valuable new insights. For instance, Ahalogy’s network of influencers exposed the versatility of cereal by crafting Cinnamon Toast Crunch waffles with a dulce de leche glaze; a churro-themed party; and a healthy, build-your-own parfait bar that included the cereal as a topping.
Keep scrolling to see some of our favorite content examples from this campaign.
It's double the flavor, double the fun with Smart Little Cookie's recipe for Cinnamon Toast Crunch Churros Waffles with Dulce de Leche. Bursting with cinnamon-spice flavor, this breakfast treat is sure to make any morning taste that much sweeter.
Building off the popular "bar" trend, The Nutritionist Reviews made Cinnamon Toast Crunch Churros Cereal the star of her Build-Your-Own Yogurt Bar. This easy entertaining idea is a delicious solution for brunch lovers of all ages!
Courtney's Sweets knows how to turn any moment into a party. Inspired by the sweet taste of Cinnamon Toast Crunch Churros Cereal, she created this fun Churros Cereal Breakfast Party for an easy way to celebrate life's everyday occasions.
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