Plan Ahead with Muse: Back-to-School Basics


By Megan Dobberteen, Copywriter

From fresh school supplies to new classes to after-school activities, there are plenty of tasks on a parent’s to-do list before September rolls around. That’s why it’s important to plan your back-to-school content well in advance! Use this glimpse at the Back-to-School Trend Outlook to drive your content creation during late summer and early fall.  



pinwheel sandwiches | TRENDS IN September

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"Pinwheel Sandwiches" experience a small spike on September 6th—the very beginning of back-to-school season. 

When it comes to kids’ lunchbox ideas, parents are shaking things up and thinking beyond the classic PB&J. Try flavors such as Southwestern Pinwheels or Pesto and Turkey Rolls. These easy and delicious sandwiches will be a favorite for kids and adults alike.

Top related keywords for Pinwheel Sandwiches are Veggie, Tortilla, Mexican, Italian, Snack, Appetizer, and Cream Cheese. 

See how our partners put their spin on this rolled lunchbox trend.



DIY & Crafts: 

Homework Station | TRENDS IN August

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"Homework Station" begins trending on June 23rd, rapidly rising to its peak on August 31st. 

A dedicated workspace with fresh pencils and plenty of school supplies can go a long way in helping kids learn. Parents are jumping on the Homework Station trend as an easy DIY home improvement project to try before school starts.

Top related keywords for Homework Station are DIY, School, Kids, Snacks, Motivation, Math, and Organizers. 

See how our partners take on this efficient educational tool in their own DIY way. 


Kids & parenting: 

Survival Kits | TRENDS IN august

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"Survival Kit" sees two main times of traction, one with a spike at the end of March and the other around August 15th.

Back-to-school season isn’t just about stocking up on new notebooks and folders; consumers also need
to be ready for the long day ahead! Use a small makeup pouch to create a DIY Backpack Survival Kit that contains all the necessary supplies your target audiences need to get through their days. Just save room for textbooks!

Top related keywords for Survival Kits are, Handbag, Tin, DIY, Camping, School, Dormitory, Wedding, Teacher, and Care Package. 

See how our partners take on the survival kit trend for a variety of different occasions throughout the year.  



For even more fall planning inspiration—and to see how our trend data and influencer content all tie together—check out the free Back-to-School 2018 Trend Outlook. Not only does it dive further into these items by showcasing related topics and inspired stories, we also want to share with you an overview of our Brandables product as well as nine more up and coming topics that the experts at Ahalogy predict to peak this fall.  

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Looking to get your hands on even more seasonal, category, and occasion-based trend data? Check out our library of Trend Outlooks—from summer to holiday and everything in between. 

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There you have it—everything you need to begin planning for the year ahead, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at