By Autumn Grace Peterson, Copywriter
In case you missed our announcement last month, Ahalogy—a Quotient brand—announced that it has been selected by Kao USA Inc. to be its social media agency for its well-known brand Jergens® Skincare.
This is an exciting opportunity for the Ahalogy team to develop and execute all paid and organic social media activity for Jergens® Skincare, supplemented by both influencer content as well as studio and professional photography. In addition, we will also develop overall content strategy and content for the brand, produce creative, and publish the information across a variety of social media platforms.
Katie Smith, Marketing Communications Manager for the Jergens® brand, commented on the importance of surpassing the clutter and catering significant content for consumers: “As the landscape of social media continuously evolves, it is increasingly important that we reach our consumers with relevant content…Ahalogy’s proprietary trend technology allows us to become closer to the consumer and align our social media plans accordingly. We are excited to partner with Ahalogy as thought-leaders in both this space and our city of Cincinnati.”
Our Ahalogy Partners—a network of 10,000+ premium content creators from across the web—have already been hard at work creating content for the Jergens® brand. Keep scrolling to see some of our most recent work in partnership with our influencer network and Jergens® Skincare:
Topknots & Pearls showed readers how easy it is to create their own sunshine with her foolproof At-Home Tanning Routine. Armed with her top tips and Jergens Natural Glow Instant Sun Deep Bronze, achieving the perfect sun-kissed glow has never been simpler! We love how Topknots & Pearls authentically spoke to the streak-free formula and quick dry time. Plus, she even shared her favorite hack for covering trickier areas like elbows, knees, and ankles!
Created for an early spring campaign, Allyson in Wonderland teamed up with Jergens Natural Glow Wet Skin Moisturizer + Firming Fair to Medium and Amazon to bring audiences her advice for Staying on the Go with a Warm and Healthy Glow. Our favorite part about this post? The way she used flawlessly branded photography to show the product in action—highlighting the convenience and ease of use.
Also created for a 2019 spring campaign, Poor Little It Girl created the at-home spa experience of our dreams with Jergens Natural Glow Wet Skin Moisturizer. She included authentic mentions of the Jergens brand throughout her post, highlighting her favorite product benefits like the subtle, natural glow; extra firming component to reduce the appearance of cellulite; and 24-hour moisture for soft, streak-free skin!
Inspired by the essential oils trend and her love of lavender, Beautiful Eats and Things featured Jergens Body Butter with Calming Lavender Essential Oil in her easy and affordable guide for How to Create Your Own DIY Spa Day at Home. In just a few simple steps, she showed consumers how to integrate Jergens into their everyday routine as well as special occasions—making the brand a must-have product for at-home relaxation.
Ahalogy is delighted to continue to serve Kao USA Inc. As stated by the Vice President, Social Platforms and General Manage of Ahalogy, Bob Gilbreath: “Jergens Skincare is an iconic brand recognized worldwide for its innovation and quality…We’re honored and excited that Kao USA has entrusted us with its brand to help them reach the Jergens Skincare target audience. Leveraging Quotient’s unique targeting data capability, we can create content and imagery that will be aimed specifically at particular segments of the Jergens Skincare audience on social media.”
Jergens® Skincare chose Ahalogy for its industry reputation, presentation of cutting-edge content and social solutions for the brand, and its capacity to reduce non-working costs. The brand also gravitated toward Ahalogy’s ability to understand the latest trends through its Muse platform, influencer content, and verified audience targeting with their paid targeted posts.
Wondering how your brand and products can be brought to life by our network of talented partners? We're happy to help expand on tailored insights to ensure performance with our unique Brandables solution. Learn more here or contact us directly at ahalogy.com/contact.