By Samantha Miller, Sales & Marketing Coordinator
In Forrester Research’s new report, The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018, the report states that Ahalogy, which is now part of Quotient Technology, “leads the pack with robust influencer selection and insights capabilities” and is “the best fit for CPG and retail brands and shopper marketers eager for full service.”
Forrester evaluated the emerging market for influencer marketing solutions (IMSes), examining 11 top providers and scoring them. So how did we net out? Ahalogy is ranked as a “leader.”
The report evaluates 10 criteria. They are:
- Influencer Reach
- Audience Alignment
- Contracting & Workflow
- Analytics & ROI
- Brand Safety
- Product Vision
- Product Roadmap
- Market Approach
In this evaluation, Ahalogy received a differentiated rating, the highest possible scores, in seven criteria, including insights, analytics & ROI, and brand safety. (Read the full report here.)
Here are our top learnings and takeaways:1. Brand safety and trustworthy reporting are more important than ever.
“Influencer Selection, Analytics, And Brand Safety Are Key Differentiators. Marketers are keen to see vendors with powerful data-driven rationales for which influencers align with their brand, which are most effective, and which are least likely to cheat or embarrass them.”
Brand safety is becoming more important for brands investing in influencer. CPGs and retailers have expressed concerns over accurate measurement, brand safety, and the possibility that a given influencer endorses rival brands.
At Ahalogy, we’ve built in a number of brand safety measures into our influencer selection process to ensure our clients are matched with individuals who accurately represent their brand. Additionally, Ahalogy’s efforts to combat against fraudulent traffic by using paid media and third-party verification ensure that our clients get what they pay for.
Ahalogy “is the best fit for CPG and retail brands and shopper marketers eager for full service. Marketers at brands like Kellogg’s and P&G love Ahalogy’s full-service approach to cultivating breakthrough influencer content for use in high-performing paid social campaigns.”
“Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy...They have piloted at least a few IMSes and talked with a dozen more, and they want to settle on a single long-term partner.”
Influencer marketing is moving from a nice-to-have option to a strategic priority for companies of all sizes—and for many marketers, they’d rather go deeper with one provider that truly understands their business goals. There are many reasons so many clients are choosing Ahalogy as their influencer marketing partner of record. Even since Forrester conducted its research, Ahalogy’s footprint and capabilities have expanded since we were acquired by Quotient Technology, which already works with more than 2,000 CPG brands and many of the nation’s largest retailers.
Ahalogy has expanded its targeting and measurement solutions and now has access to Quotient’s exclusive shopper data—making it an all-encompassing solution for brands seeking a long-term partner with many robust capabilities.
Needless to say, we’re thrilled with the results. We like recognition as much as anyone -- even if we’re just getting started. The full The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018 report can be accessed here.