By Samantha Miller, Sales & Marketing Coordinator
Ahalogy is thrilled to announce it has partnered with the Trustworthy Accountability Group (TAG) as part of our ongoing effort to combat follower fraud on influencer campaigns. We are joined by Quotient (who also recently became certified) and believe Ahalogy is the very first influencer marketing solution to appear on the list of compliant companies.
If you’re unfamiliar with TAG, the group launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance with those guidelines.
Ahalogy has been committed to this same set of standards for some time now. Last summer, we began a partnership with Oracle’s Moat to launch the first third-party verification (TPV) solution in the market. In just under one year, Ahalogy has seen a positive shift in its influencer marketing campaigns, evident by our 70% growth in 2017 followed by an acquisition in June by Quotient. The TAG seal is a vital part of our Tri-Verified™ approach.
“Brands rely on influencer marketing as people block and skip interruptive ads,” said Bob Gilbreath, VP of Social Media Platforms and GM of Ahalogy. “But they are hesitant to spend on what they cannot measure and verify. Once again we are leading the charge in transparency and trust by matching influencer marketing with the rest of the media ecosystem.”
This certification comes at an important time, as marketers are demanding third-party verification (TPV) in their media spending to ensure that they are getting what they pay for. After all, advertisers are losing an estimated $7.2 billion per year globally to bot-generated, non-human traffic, according to the 2016 ANA/White Ops Bot Fraud study. By encouraging companies in the digital advertising industry to meet these standards, the TAG Certified Against Fraud Program has been shown to be an effective tool in reducing fraudulent invalid traffic.
“We think it’s important for all companies involved in the digital advertising supply chain to set high standards against fraud and help create a transparent ad ecosystem,” said Rachel Nyswander Thomas, SVP of Operations & Public Policy at TAG. “Ahalogy has taken an important step towards delivering a safe environment for brands online, and we commend them for their leadership in this area.”
The use of TAG Certified has reduced the level of fraud by more than 83% compared to the broader industry average. Ahalogy’s campaigns have seen similar success since its Tri-Verified launch. By using paid media to guarantee every impression, 100% of Ahalogy’s influencer campaigns see less than 1% invalid traffic, which is verified by third-party solutions.
Companies that are shown to abide by the Certified Against Fraud Guidelines receive the “Certified Against Fraud” seal (pictured above) and can use the seal to publicly communicate their commitment to combating fraudulent non-human traffic in the digital advertising supply chain.
Learn more about Ahalogy’s commitment to providing its clients with fraud-free influencer campaigns here.