By Samantha Miller, Sales & Marketing Coordinator
As the first half of 2018 comes to a close, we’ve got some big news to share. Quotient Technology, the leading digital promotions, media and analytics company that helps brands and retailers reach and influence shoppers, today announced that it has signed a definitive agreement to acquire Ahalogy.
Since Ahalogy’s inception in 2012, we’ve been trying to make marketing more meaningful. The Ahalogy Playbook (our internal manifesto) defines the company vision as:
“To create a multi-billion dollar ecosystem where content creators, brands, and end users all win. Creators are successful entrepreneurs. Brands are more meaningful. End users are delighted by our recommended content.”
The Playbook may have been revised a few times since those early days, but that vision has remained the same—and is revealed in every product and campaign we put out.
A LOGICAL NEXT STEP
In the past two years, Ahalogy has had the honor of launching a new suite of influencer marketing solutions, becoming the first in market to use third-party verification on campaigns, and establishing ourselves as a profitable, high-growth company. The acquisition by Quotient is the logical next step and will provide resources that will accelerate our growth.
Even better, we get to align ourselves with a company that also is proud to call Cincinnati a home (although its headquartered in Mountain View, California). Quotient is an innovative company that grew out of Coupons.com—one of the first companies to issue digital coupons from a website for consumers to print.
Today, Quotient’s solutions—digital media that helps brands and retailers reach shoppers, digital coupons that work both in-store or for eCommerce, and much more—will give both our clients and network of influencers an advantage in the marketplace.
“Joining Quotient will help us further expand our influencer marketing solutions and allow us to add tons of new capabilities for our clients in the months ahead.”
bob gilbreath, ahalogy ceo & co-founder
“Joining Quotient will help us further expand our influencer marketing solutions and allow us to add tons of new capabilities for our clients in the months ahead,” Bob Gilbreath, CEO of Ahalogy said. “We consider this a huge win for our team and couldn’t be happier to join forces with an organization that holds the same values and goals as Ahalogy.”
Read more from our CEO and Co-Founder, Bob Gilbreath in his full announcement here.
Have questions about the acquisition or how Ahalogy plans to grow in the years ahead? Contact firstname.lastname@example.org.