Plan Ahead with Muse: Red, White, and 4th of July Trends

 

By Megan Dobberteen, Copywriter

Land of the free, home of the brave. Nothing says summer like the 4th of July. This patriotic holiday is celebrated throughout the United States between family and friends alike. This year, we’re moving beyond the traditional fireworks and barbecues to bring you the top red, white, and blue trends of the summer.

 

FOOD & DRINK: 

Watermelon | TRENDS IN july

Screen Shot 2018-03-02 at 1.39.01 PM.png

graphs2-1.jpg

"Watermelon" beings to trend upward in April, reaching it's highest point on July 2nd, 2017.

Think you know everything there is to know about watermelon? Think again! People are getting creative with this classic summer fruit with everything from savory watermelon, mozzarella, and prosciutto skewers to homemade watermelon slush cocktails.

Top related keywords for Watermelon are Salad, Feta, Lemonade, Salsa, Mojito, Pizza, Coconut, Avocado, and Vodka

See how our partners use their unique recipe creativity to elevate this iconic fruit in new and tasty ways this summer.

 

TOP INSPIRED STORIES FROM OUR PARTNERS:

DIY & Crafts: 

Pallet Wood | TRENDS IN june

Screen Shot 2018-03-02 at 1.54.46 PM.png

graph1 (1).jpg

"Pallet" remains consistently popular throughout the summer, experiencing its highest spike on June 23rd, 2017.

DIY pallet furniture is a major summer trend that consumers engage with consistently year after year. People love the farmhouse-chic look of this rustic craft material. Add a red, white, and blue twist to this topic by using re-purposed pallet wood to create patriotic signs and decor.

Top related keywords for Pallet Wood are DIY, Sign, Table, Outdoor, Rustic, Paint, and  Letters.

See how our partners get their homes ready to celebrate this patriotic occasion with this customized decor. 

TOP INSPIRED STORIES FROM OUR PARTNERS:

Entertaining: 

Hot Dog Bars | TRENDS IN may

Screen Shot 2018-03-02 at 2.11.41 PM.png

graphs3-1.jpg

"Hot Dog Bar" is at its most popular on May 26th, 2017. However, this fun party idea experiences several small peaks throughout the summer. 

It’s no secret that hot dogs are a favorite party food during the summer months. Add a modern twist to this crowd-favorite dish with a build-your-own hot dog bar. The perfect entertaining solution, this popular trend is sure to connect with consumers during the 4th of July.

Top related keywords for Hot Dogs are BBQ, Summer, Chili, Toppings, Tips, and Grilling. 

See how our partners get creative with hot dog toppings to inspire an easy and delicious entertaining idea. 

TOP INSPIRED STORIES FROM OUR PARTNERS:

WANT TO SEE MORE 4th of July TREND PREDICTIONS?   

For even more summer planning inspiration—and to see how our trend data and influencer content all tie together—check out the free 4th of July 2018 Trend Outlook. Not only does it dive further into these items by showcasing related topics and inspired stories, we also want to share with you an overview of our Brandables product as well as thirteen more up and coming topics that the experts at Ahalogy predict to peak this summer.  

Photorealistic Magazine MockUp LOOK BOOK final.png 

Looking to get your hands on even more seasonal, category, and occasion-based trend data? Check out our library of Trend Outlooks—from summer to holiday and everything in between. 

Screen Shot 2018-03-06 at 9.36.35 AM.png

There you have it—everything you need to begin planning for the year ahead, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.