Weekly Musings: Get Ready for the Big Game with this Week's Top Trends

By Megan Dobberteen

What's a Weekly Musings you ask? It's a look at this week's top trends. Helping you make data-driven decisions for your content calendar and staying up-to-date on what users are talking about is what it's all about.

Score big on game day with the top topics across the DIY & Crafts, Food & Drink, and Entertaining categories! From getting a better grasp to how consumers are hosting game day events to inspiration on new food trends to share around this time, there are so many ways Ahalogy Muse can turn your content marketing into a game-winning touchdown. 


DIY & Crafts: 

Snack stadium | trends in january

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Snack stadiums see the most traffic in Q1, when the holidays are over and consumers are looking to the next event—the big game. The topic peaked on January 17th in 2017.

We love that this game day craft can be taken to a small or large scale. From full-on construction to portable containers, this display of snacks and treats is something all football fans will cheer for. Plus, depending on your brand, you can customize the featured treats to suit your skew.

Top related keywords for Snack Stadium are DIY Tutorial, Sweet, Big Game, Candy, and Football.

See how our partners use their crafty creativity to add the ultimate addition to any game day table. 


Food & Drink: 

Sweet potato | Trends in November

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Sweet potatoes see the most traffic in Q4, when Thanksgiving classics take center stage. The topic peaked on November 21st in 2017.

Known for its role on holiday tables, Sweet Potato is venturing out of the traditional dishes and adding healthy inspiration to party recipes everywhere. Much like how cauliflower rose to healthy-alternative fame, sweet potatoes can be a great way to give a better-for-you twist to the game day menu you're sharing. 

Top related keywords for Sweet Potato are French Fries, Side Dish, Chili Pepper, Chickpea, and Potato Chip

See how our partners make even the healthy dish ideas look crave-worthy. 



Party games | Trends in February

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Party games see the most traffic in Q1,when shoppers are looking for creative activities to incroporate into the upcoming sport festivities. The topic peaked on February 2nd in 2017.

When hosting a large crowd—kids included—on game day, activities that keep everyone entertained are key. From customized bingo to lawn games, no matter the celebration, consumers are sure to appreciate the helpful inspiration you're giving to their party. 

Top related keywords for Party Games are Game DayDIY Ideas, and Printables.

Check out our partners' family-friendly activities to get a better idea of what the perfect easy and creative party game looks like. 



Here at Ahalogy, we love thinking of and discovering new ways to help you use Muse trends on the daily basis. Planning content around this week's trends? Check. ✔️ And if you're curious about how else to use Muse, check out one of our Muse Cases below...

"Muse is helping brands see when trends peak—like that breakfast topics are most active on the weekend (when people have more time to cook and enjoy). Teams are using these insights to select timing of social media posts and to inspire bigger ideas that meet consumer habits."


If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com.