Home for the Holidays: Explore This Season's Hottest Entertaining Trends

As the leaves begin to change color and fall makes its presence known, we’re turning our thoughts to the holiday entertaining season ahead. Now more than ever, we’re seeing at-home celebrations become more popular. You can be sure that this won’t be changing anytime soon as entertaining has always been a trend during this time of the year. Whether it’s a casual friendsgiving to kick off the holiday season or an elegant cocktail party with your closest friends, we’re diving deeper into the top entertaining trends that you can expect to see this winter.

 

Entertaining Trends

The Muse topic “Entertaining” begins trending in late September, reaching its peak towards the end of December—just a few days before Christmas. Although the holidays will continue to be a key time for entertaining, this topic has begun to emerge during other points in the year. While you’re busy making plans to welcome friends and family into your home for the holiday season, we’ve gathered some popular entertaining trends from throughout 2017 to help get you started.

1. Unique Themes

 
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A good theme can set the tone for your entire party. Don’t be afraid to go all in with themed food, decorations, and interactive games that will keep your guests entertained. If you’re looking for some easy party theme inspiration, try turning to styles of food, historical time periods, or even classic pop culture references.

For a festive twist on the themed party trend, we’re loving this Ugly Sweater Party sponsored by Frito-Lay that was featured on Wishes and Reality. Not only did the content encourage shoppers to dress up in their tackiest holiday sweaters, but the entertaining post added some fun twists to this classic theme with cozy invitations, “Best Sweater” awards, and a casual menu that fit with the vibe of the party. (And utilized the product bundles in a brand new way!)

2. Tablescape

 
 
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You know what they say about first impressions—and it certainly applies to entertaining! Presentation is everything when it comes to hosting friends and family in your home. That’s why we’re recommending a stunning tablescape to start your holiday party off on the right foot. Bright colors and personal touches are sure to impress your loved ones by creating a festive look and feel.

Amanda, of Advice From A Twenty Something, added her own festive flair to the tablescape entertaining trend with her Easy California Style Holiday Table sponsored by Loew-Cornell. A floral Christmas tree introduces rich splashes of red into Amanda’s holiday home decor. Meanwhile, DIY place settings help to create an intimate, personalized touch.

3. Appetizer

 
 
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It should come as no surprise that food plays a major part in any good holiday celebration. While elaborate 5-course meals might reign supreme at family gatherings, we suggest mixing it up this year with easy, bite-sized appetizers that your guests can enjoy as they socialize and move from room to room. When planning your holiday content campaign, turn to classic seasonal flavors that have been reimagined in a fun, miniature format.

Capitalize on classic winter flavors, like these Mini Baked Brie Bites sponsored by Smucker’s and Gallo featured on Joanne Eats Well With Others. Crackers, strawberry jelly, brie cheese, and glazed pecans are all it takes to create an easy, bite-sized appetizer that’s sure to inspire shoppers this season. Simply pop them in the oven just before your guests arrive for a no-fuss dish that will look beautiful on your dinner table.

 

The Ahalogy Solution

If you're ready to put these trends to use in an Influencer Campaign, we're happy to help expand on these insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com. Download our Holiday Trend Outlook for even more merry and bright entertaining inspiration.

 
Samantha Miller