Plan Ahead With Muse: Thanksgiving Trend Outlook

 

We have a lot to be thankful for here at Ahalogy. Muse has helped marketers create new recipes, produce new content, and develop new products—all based on the latest trends in their category. As a token of our appreciation, we collected our predictions for Thanksgiving 2017 for you to leverage while planning for the holidays.

First thing's first: You'll want to make sure your timeline allows for the content to launch before or right as the topic peaks on social media.  It makes little sense to post seasonal content when the topic has already begun to simmer down. People begin planning weeks—sometimes even months—ahead of time. Fortunately, Ahalogy uses a data-driven approach for every campaign. Thanks to our category trends and seasonal planning tool, Muse, we can actually predict when certain topics—like fall decorating, for example—will begin trending, so you can maximize your reach. 

Take a look below. Thanksgiving content begins its ascent starting in October—likely when Halloween has passed and shoppers are already looking forward to the next celebration. Seasonal data from Muse shows that Thanksgiving content popularity increases in late October with a peak at the end of November, when this delicious holiday (and last-minute planning!) are top of mind. Have your Brandables ready to go by October 31 to reach your audience when they are planning for this holiday.

 
 

But knowing when to begin sharing content is only step one of launching a successful campaign. It's important to also make sure your brand is narrowing down the topics that will resonate with your target audience. Based on the heightened popularity of the following topics over the past year, our trend experts at Ahalogy predict they will trend on social media this Thanksgiving season.  

 

1. Cauliflower |  25% YEAR-OVER-YEAR INCREASE IN POPULARITY

Sometimes the holiday spread is all about the sides. We expect cauliflower mashed "potatoes", creamy cauliflower soups, and cauliflower "macaroni" and cheese to have a spot on the menu this year. Log in to Muse to see the most popular ways shoppers are incorporating this ingredient into their menus and consider sharing your version of this healthy alternative as a part of Thanksgiving menu content.

Casserole, Soup, and Roasted are among the top related keywords for this popular topic.

TOP INSPIRED STORIES FROM OUR PARTNERS:

 
 

2. Sangria | 6% YEAR-OVER-YEAR INCREASE IN POPULARITY

Did you know that Turkey Day is one of the biggest wine-centered celebrations? Jump on this trend while it's hot with a cocktail you know people are loving. Sangria popularity has also grown consistently since the start of the year thanks to delicious recipe like autumn sangria with apples, pears, apple cider and white wine!

Caramel Apple, Apple Cider, and Cranberry are among the top related keywords for this seasonal ingredient.

TOP INSPIRED STORIES FROM OUR PARTNERS:

 
 
Ginger Plum Sangria by Jelly Toast Blog

Ginger Plum Sangria by Jelly Toast Blog

Cherry Blueberry Apple Sangria by The Roasted Root

Cherry Blueberry Apple Sangria by The Roasted Root

Apple Cider and Cranberry Sangria by Cooking and Beer
 
 

3. Placemats | 12% week-over-week increase in popularity

Placemat popularity hits its highest points in November thanks to the Thanksgiving holiday. Being that Turkey Day is known for hospitality and entertaining, shoppers are bringing out all the tops when it comes to setting up their dining room tables. From adding texture to your tablescape with crochet or macrame placemats to keeping it casual with brown paper place setting complete with crayons, there are so many ways you can make the most of this DIY trend. 

Crochet Pattern, Jute, and DIY Tutorial are among the top related keywords for this emerging topic.

TOP INSPIRED STORIES FROM OUR PARTNERS:

 
A Southern Thanksgiving by Waiting On Martha

A Southern Thanksgiving by Waiting On Martha

Tablescape Inspiration by OMG Lifestyle

Tablescape Inspiration by OMG Lifestyle

Thanksgiving Table Setting by Delineate Your Dwelling

Thanksgiving Table Setting by Delineate Your Dwelling

 
 

want to See more thanksgiving trends?

For even more autumnal holiday planning inspiration—and to see how our trend data and influencer content all ties together—check out the free Thanksgiving Look Book. Not only does it dive further into these three topics by showcasing related topics and inspired stories, we also want to share with you five more Food & Drink and DIY & Entertaining trends that the experts at Ahalogy predict to peak this Thanksgiving. 

 
 

There you have it—everything you need to begin planning for Turkey Day, from the optimal timing for your campaign to content ideas sure to inspire everyone from DIY-ers to food fanatics. Ready to begin? We're happy to help expand on these trends and insights and ensure performance with our unique Brandables solution. Learn more here, or contact us directly at sales@ahalogy.com. 

 
PLANNINGSamantha Miller