Ahalogy is a data and software solution that makes it easier for marketers to act on changing customer interests.
The company was founded in October 2012 as one of the first Pinterest marketing technology partners. The founders saw Pinterest as a unique media channel—part social, part search—in which the marketing actually adds value to the consumer experience. Over 100 million people use Pinterest to guide purchase decisions, making it an idea platform for marketers that develop useful content, such as recipes, beauty looks, parenting tips and travel ideas. Ahalogy developed a software platform to help brands take advantage of this opportunity and optimize their posts on Pinterest, and has signed on leading companies such as P&G, Kraft, Campbell’s, Nestle, Jo-Ann, Kroger and Hallmark.
Ahalogy continues to be the leading optimization technology for enterprise marketers on Pinterest. However over the past year the company has expanded to two additional products and software solutions to further improve clients’ impact: