Betting that it has picked the right platform, marketing start-up Ahalogy ties all of its work to the image-based search engine.

Pinterest is more like search than social in some ways, PepsiCo's Quaker finds. It also offers long content life and minimal snark.

Pinterest is quickly shaking the image that it’s just for women. A new survey commissioned by Ahalogy provides further proof that men are Pinning.