Ahalogy raises $3.1M Series A funding
Pinterest-marketing optimization company, Ahalogy, raises $3.1M Series A funding
Chicago-based Hyde Park Venture Fund and Origin Ventures, co-lead Series A funding for company that helps large consumer brands succeed on Pinterest with content marketing at scale
CINCINNATI – January 21, 2014 - Ahalogy, one of the leading platforms for Pinterest marketing optimization, has secured $3.1 million in Series A financing. Hyde Park Venture Partners and Origin Ventures co-led the round with participation from CincyTech, Hyde Park Angels, North Coast Angel Fund and Vine Street Ventures. As part of the funding there are two additions to the Ahalogy board of directors: Brent Hill, partner, Origin Ventures and former executive at Twitter, Google and Feedburner, and Tim Kopp, former chief marketing officer, ExactTarget, and former executive at Procter & Gamble and The Coca-Cola Company.
Ahalogy helps companies such as KIND Healthy Snacks, Kellogg’s, HSN and some of the world’s other largest consumer brands scale engagement and sales results on Pinterest. The company optimizes brand content for Pinterest, employs a customized, performance-based scheduling algorithm, converts site visitors after the click, and uses analytics and insights to continually improve results.
“The year ahead will see a breakout for Pinterest, making way for meaningful brand marketing and new opportunities such as Promoted Pins,” said Michael Wohlschlaeger, co-founder and CEO of Ahalogy. “Our unique technology, content sources, and hands-on service layer make a big difference for brands today, and now we’re poised to embrace more opportunities and deliver further innovation.”
Ahalogy’s pay-for-performance business model clearly differentiates it from competitors in the category. The company works with brands to deliver specific performance results and is typically funded from working media budgets. This ensures that Ahalogy is fully aligned with clients’ business drivers and is continually optimizing and innovating.
Additionally, Ahalogy is the only Pinterest marketing company with a proprietary content library that brands can utilize. Ahalogy clients have instant access to more than 100,000 articles and images from over 1,000 passionate content creators. These creators deliver over 200 million page views per month. Thanks to Ahalogy tracking technology, all content is organized according to both brand fit and proven re-pin performance in the market. Ahalogy is increasingly making this unique content solution available for use in additional social platforms such as Twitter, Facebook and Instagram. At the 2014 International Consumer Electronics Show, Starcom MediaVest Group introduced Ahalogy as a launch partner in its new Content@Scale native advertising product.
“We love the way the Ahalogy team has designed a solution that fits brand marketers’ needs at the confluence of both Pinterest and content marketing,” said Brent Hill, partner, Origin Ventures. “We’re excited to help further scale the company’s product and work with more of the best brands in the world.”